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Local Know-How
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Training and insertion
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Humanitarian and emergency
Focus on Children of the Dawn
Allow disadvantaged young people to find a professional path and integrate society.
Bruce Prins, Operations Project Manager for co-ordination and support of HR, IT, Sustainable Development and Training, Accor South Africa.
Children of the Dawn, a South-African NGO founded in 2002, is supporting existing or new initiatives to help orphans and children with HIV/Aids in disadvantaged rural communities in South Africa. Today the NGO supports 790 children and adolescents.
Children of the Dawn set up a professional training programme for 279 rural youngsters with HIV/Aids.
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The project aims to:
- support young people to help them stay within the school system;
- teach them the key skills to continue their training;
- guide them in their career choice;
- provide medical support in addition to training;
- protect them from the dangers of living in the streets (crime, drugs, sex…).
To attain these goals, the NGO organizes workshops in 7 rural communities in South Africa where the 279 young people follow a professional insertion programme in order to help them build their future (training on the qualities and behaviours required in the working world, management classes, visits to companies, meetings with professionals…). They also benefit from educational, social (workshop on education, behavioural issues, drugs awareness…) and medical (healthcare, nutrition, hygiene…) support.
Accor South Africa is very involved in this project, receiving these youngsters in the Group’s 28 hotels (welcoming them two or three times a year, participation of the staff, provision of rooms, donations campaign for the NGO…). The young people can meet the Accor employees and discover the hotel business’s various job skills.

